This book follows an approach that takes you naturally through a process that begins with what you already have and builds from there. It’s an approach that puts you in charge of your future and enables you to work on what matters most in your business and not be the victim of what matters least. The approach is summarized in just three steps: Insight— Choices—Execution (ICE). These steps are easy for you to take. Some of what you’ll see is common sense, but you’ll also recognize that this common sense
is not always your common practice. And some of what you’ll read is counterintuitive and unconventional. Taken together, the three steps will take you on an upward track in your business. The habits and stress of being all things to all people will be replaced with a routine that puts you at your best with your best clients who are enjoyable and profitable to serve.